markus kriesmair

Markus Kriesmair — Creative Director leading teams, ideas and clients from brief to delivery.

applying: creative director, syneos health
See the work See leadership
based in munich · --:--:-- scroll ↓
(intro)

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14+ years across leading agencies, in-house brand management and independent work. Munich, German and English.

years in creative & brand14+
national & international brands20+
native German, fluent EnglishDE/ EN
thjnk · GGH MullenLowe · Grabarz & Partner · Serviceplan · Heye & Partner · Ströer Content Group
(01) leadership

Teams, ideas, clients.

From brief to final delivery — on the agency side and the client side.

  1. Serviceplan

    Art team lead, Saturn

    Three Junior Art Directors and an intern — from creative platform to production and year-round campaign lead.

  2. thjnk

    Senior Art Director

    Line manager of one Senior Art Director and two Art Directors for 2.5 years, incl. development talks and career development — in tandem with a Creative Director Copy.

  3. Ströer Content Group

    Cross-functional lead

    Staffing authority for t-online and watson: project teams from internal specialists and booked freelancers. Secured project budgets through business cases to C-level and managed them to delivery.

  4. O₂ · Freelance

    Account handover

    Stepped in for the outgoing O₂ team and onboarded the new Publicis team — creative continuity and knowledge transfer for the client.

  5. Teaching

    Lecturer, campaign development

    htk Hamburg 2023–2024 · Burke Munich 2025. Mentoring junior creatives along the way.

Pitches

BioNTech · Bayer · Škoda (won) · Google · BMW · Volkswagen · Audi · Deutsche Bahn · E.ON · IKEA · Saturn · OTTO · Mondelēz · SABMiller · Veltins · Schöfferhofer · Adelholzener · Landliebe · Penny · Burger King · Montblanc · ARD · Der Spiegel · Das Handwerk · Land Niedersachsen

(02) selected work

work

Health, finance, launches and in-house brand work — each a different kind of trust to earn.

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O₂ Record Race{{ ac.brand }}

Challenge

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Idea

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Insight

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Strategy

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Model positioning
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Full funnel
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Brand films
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(03)

about

Agency side, client side, independent. Each chapter changed how I look at the work.

  1. 01

    Agency creative

    Heye & Partner, Serviceplan, Grabarz & Partner, GGH MullenLowe. Two years adapting BMW launch campaigns for Germany, Yelp’s first pan-European TV campaign, Eurosport with the international network. Pitches for Google and BMW.

  2. 02

    Creative leadership

    Leading art teams — Saturn at Serviceplan, then as Senior Art Director at thjnk for Deutsche Bahn and Commerzbank.

  3. 03

    In-house brand management

    Ströer Content Group: t-online and watson.

  4. 04

    Independent Creative Director

    For agencies and brands directly — O₂, Ducati, AOK, EDEKA, Mondelēz, BioNTech, Das Handwerk. Lecturer in campaign development at htk Hamburg and Burke Munich.

  5. 05

    AI-enabled creative work

    MBAI, 2025. Automations, GenAI in production, own products.

Brands along the wayBMW · Audi · Volkswagen · McDonald’s · Deutsche Bahn · Commerzbank · O₂ · IKEA · E.ON · EDEKA · AOK · Saturn · Hornbach · Ducati · Škoda · Yelp · Eurosport · BioNTech · Vier Pfoten

(04) ai in practice

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Not a topic I present — part of how I develop ideas, produce work and build products.

MBAI — Master of Business with AI, 2025
University certificate issued by Hochschule Fresenius and Leaders of AI.
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(05)

recognition

Award-winning work for brands including IKEA, Deutsche Bahn, BMW, Audi, Hornbach and McDonald's.

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Also: BCM · Die Klappe · ZMG
(06)

happy to walk you through any of it.

Full case decks and references on request.

emailmail@mkriesmair.de phone+49 (0)176 32 838 362 cvDownload CV (PDF) profileLinkedIn